Trademark Registration Service in Thailand

Protecting your brand in Thailand begins with securing legal recognition of your trademark. A registered mark provides exclusive rights to its use and delivers a foundation for enforcing your brand value and reputation. At BASE Law Firm, we assist both local and international clients through the full trademark registration process in Thailand, from preparation to enforcement.

Our service include:

Trademark search and distinctiveness review
Filing and handling trademark applications
Publication and opposition monitoring
Registration certificate issuance support
Renewals, assignments, and licensing
Enforcement and infringement action guidance

Why Register a Trademark in Thailand?

Through registration you gain strong legal advantages, including:

Exclusive rights on goods or services covered by the mark, preventing others from using a confusingly similar mark.
The right to sue for trademark infringement once registration is secured.
Long-term protection: a registration term lasting 10 years from filing, renewable indefinitely.
Under Thailand’s “first-to-file” system, registering early is critical—use alone is not sufficient to guarantee rights.

What Kinds of Marks Can Be Registered?

Thai law permits registration of different types of marks, including:

Trademarks: used on goods to distinguish from those of others.
Service marks: used in connection with services rendered.
Certification marks and collective marks: used by associations or cooperatives to certify origin or membership.

Marks must meet distinctiveness criteria, not be confusingly similar to existing marks, and must comply with other registrability rules.

The Registration Process at a Glance

Pre-filing due-diligence
We check for conflicting marks and advise on appropriate classes and descriptions.
Application submission
The mark is filed with the relevant Thai authority, specifying goods/services, applicant details and Thai address for correspondence.
Examination & publication
The application undergoes formal examination; if accepted, it is published for opposition (typically 90 days) during which third parties may challenge the mark.
Registration certificate issued
Provided no valid opposition or other issue, registration is granted and the certificate issued, often within 10-14 months.
Post-registration maintenance
The mark must be used, can be assigned or licensed, and can be renewed every 10 years from registration date.

Important Considerations & Risks

Because Thailand is first-to-file, delays in filing may allow others to lock in the mark despite earlier use.
Marks that are descriptive, generic or commonly used may be refused registration.
A registered mark that is unused for three consecutive years may be vulnerable to cancellation for non-use.
License agreements must be registered with the Thai authority and must include effective quality control by the owner.

How BASE Law Firm Can Help

Our trademark service includes:

Strategic counsel on mark selection, class identification and conflict analysis.
Preparation and filing of applications, including drafting descriptions, coordinating Thai-language requirements and responding to official queries.
Management of publication, opposition monitoring and registration certificate issuance.
Assistance with licensing agreements, assignments, renewals and record-keeping to maintain ongoing rights.
Enforcement support – help with infringement actions, cancellation proceedings and cross-border brand protection.

Summary

Trademark registration in Thailand is a critical step for protecting your brand, ensuring exclusivity of use, and securing legal remedies for misuse. While the process is straightforward in principle, tactical decisions and ongoing compliance are vital to maximise value. At BASE Law Firm, we provide dedicated trademark registration and brand-protection services designed to meet your business goals and safeguard your intellectual property in Thailand.

If you are looking to register a trademark, enforce your brand rights or manage global brand strategy, contact BASE Law Firm for expert assistance.